Summary
An industry analyst has suggested that Rockstar Games may increase the price ofGrand Theft Auto 6from the usual $70 up to $80 or even $100, which would then allow the rest of the market to increase their prices too.Grand Theft Auto 6is undoubtedly the most highly-anticipated video game of the past decade and with rumors suggesting the title could have a ludicrous budget, fans are growing concerned that it could be the first title to charge more than the usual price point for a triple-a video game.
The first trailer forGrand Theft Auto 6was released back in December 2023, but developer and publisher Rockstar Games has been radio silent ever since. While the monumental title is set to release this Fall, there have been no new screenshots, trailers, or even tidbits of information released by the studio for over a year now. Rockstar’s silence has led fans to developcrazy theories surroundingGrand Theft Auto 6, with some even speculating that the title is going to be delayed into 2026. Thankfully, there’s nothing official on the latter just yet, as Rockstar’s parent company Take-Two Interactive has reiterated the game’s Fall 2025 release window multiple times.
Analyst Says Grand Theft Auto 6 Could Make Video Games More Expensive
In anew presentationtitled “The State of Video Gaming in 2025,” investment analyst and researcher Matthew Ball discussed the future of video games. From AI to therecently announced Switch 2, this massive research piece analyzed almost everything in the video game world. Toward the end of the presentation, Ball discussed the possibility of Take-Two Interactive increasing the price ofGrand Theft Auto 6to $80 or $100. The analyst said that there “is hope” Take-Two will raise the price point for the nextGrand Theft Autogame and therefore break a key price barrier, “enabling the rest of the market to move up, too.” If Ball is correct, this meansGrand Theft Auto 6could set a trend for the rest of the video game industry, with other triple-a titles also increasing their price point from the usual $70.
The last time gamers saw a price hike was shortly after the release of the current generation of consoles, the PlayStation 5 and Xbox Series X/S. Titles such asNBA 2K21increased the price of the current-gen versions by $10, sparking outrage among the community. Coincidentally,NBA 2K21was one of the first titles to launch at the $70 price tag and is published by 2K, a subsidiary of Take-Two Interactive. While the company’s CEO defended the price hike, citing the continued increase in development costs as the main reason for the extra $10, it shows that Take-Two isn’t afraid to break away from the mold and set new (albeit controversial) trends.
Analysts have alreadypredicted massive financial return forGrand Theft Auto 6in its first 12 months, which could be even more than expected if Take-Two opts to ditch the usual $70 price point. Analysts currently predict thatGrand Theft Auto 6will make a staggering $3.2 billion in its first year, with $1 billion coming from pre-orders alone. Considering the monumental success ofGrand Theft Auto 5and the huge excitement surrounding its successor, it wouldn’t be much of a surprise to seeGrand Theft Auto 6rake in billions in its first year, especially with an increased price point.
Grand Theft Auto 6
WHERE TO PLAY
Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet.Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida — forced to rely on each other more than ever if they want to make it out alive.
