Summary
Electronic Arts has recently acquired TRACAB Technologies, which will likely help EA Sports to increase the realism of the next games in theEA Sports FCfranchise. TRACAB Technologies is known for its expertise in tracking data in real-life soccer games, and this acquisition could be a game-changer for upcomingEA Sports FCgames.
Previously known asFIFA,EA Sports FCis one of the biggest franchises owned by Electronic Arts, selling over 325 million copies of different titles over the years. However, the series suffered a huge setback whenEA lost the FIFA license in 2022, and this seems to have impacted the sales of the franchise. In a recent financial report, EA revealed thatEA Sports FC 25underperformed financially.
Now,Video Games Chroniclehas reported that EA acquired TRACAB Technologies for an undisclosed amount.EA Sports FChas already tracked real-world soccer games before, but this acquisition could take the company’s level of sophistication in replicating real-life games to another level. According to TRACAB, the company is able to capture almost everything happening during a soccer match, generating over 600 million data points per game, including live skeleton data from 21 joints on each player. EA Sports president Cam Weber recently talked about the acquisition, saying that “data is at the center of every meaningful advancement” in sports games today and that this purchase will help to make upcoming games more realistic.
TRACAB Technologies Could be a Game-Changer For Upcoming EA Sports FC Titles
At the moment, however, it’s unknown if the technology from TRACAB will already be applied to the upcomingEA Sports FC 26or if it will only be available in later games. Hopefully, this could help the franchise get back on its feet afterEA Sports FC 25’s recent financial failures.
Thevalue of EA shares quickly declinedafter the sales report that indicated that bothEA Sports FC 25andDragon Age: The Veilguarddidn’t perform well, dropping by 16% swiftly.EA Sports FCgenerates around $2 billion annually, so the new tech could be significant in putting the franchise back on track.
Despite the bad results for EA’s soccer games, 2024 was still a good year for EA Sports, especially due to the release ofEA Sports College Football 25. The new football game was not available on last-gen consoles, butCollege Football 25sold over 25 million copies, quickly becoming a huge hit and becoming the best-selling sports video game in the history of the United States.
