Summary
Apple TV+ has finally revealed the revenue generated by the hit seriesSeverance, and after seeing the numbers, it doesn’t come as a shock that the streaming platform didn’t think twice before renewing the series for a second season.
The first season ofSeveranceturned out to be a gigantic hit forApple TV+in 2022 and gave the streamer one of the biggest TV shows of all time. It introduced the world to the mysterious organization named Lumon and how employees of that company go through a “severance” procedure. Backed by superlative performances, unique ideas, and epic storytelling, the show resonated with the audience and garnered universal acclaim. Three years later, in January 2025, the second edition of the series premiered and opened to rave reviews. However, a new report suggests that not only positive reviews played an important role in Apple TV+ renewing the show, but also the revenue it generated for the production company.
According to areport published in Deadline, Apple TV+ has struck gold withSeverance. As per the insights from Parrot Analytics,the first season of the hit show has raked in over $200 million in revenue for the streaming platform. This impressive figure is the result of a deep dive into the platform’s performance using Parrot Analytics’ unique Content Valuation methodology. This milestone underscores the show’s dual success—delighting viewers while delivering significant value to the platform. It also demonstrates the growing importance of original content in driving the competitive streaming landscape.
In essence,Severanceisn’t just a critically acclaimed show—it’s a financial powerhouse. The data highlights how the show’s gripping narrative and unique concept have resonated with audiences worldwide, translating into tangible growth for Apple TV+. On the other hand, it laid a perfect foundation for Season 2 as well. Apple must have done everything in its power to make the second edition even more epic than the first, and the reviews have also indicated that the second installment is better than its predecessor, taking the story forward in the most compelling, emotionally charged, and intricate way,solidifyingSeveranceas a benchmark for storytelling in the streaming era. On the other hand, the approach of airing one episode per week works brilliantly for its success, keeping viewers hooked and sparking ongoing conversations, as the suspense builds week after week, turning every episode into a highly anticipated event.
Season 2 ofSeverancetakes a different approachand doesn’t start from where the first edition left. The premiere of the second edition sees Mark reawakening on the severed floor in a panic, finding Ms. Casey’s wellness room was decommissioned and his whole team replaced. A lot of magnificent and twisted things happen during the premiere, which keeps viewers on the edge of their seats. Conversely, Mark has shown that he is not happy with the changes that have been made and decides not to work with the new employees. When he requested the return of his former teammates, the board likely viewed it as a strategic move to ensure his cooperation and maintain a sense of control over his actions. By granting his wish, they not only appeased him but also created a dynamic where his reliance on their decisions would strengthen their authority over him. The second episode ofSeveranceseason 2 will take the story forward and is titled ‘Goodbye, Mrs. Selvig,’ which makes it clear that someone might die in the upcoming episode.
The first episode ofSeveranceseason 2 is available for streaming on Apple TV+ and the second episode will premiere on January 24.
