Summary
YouTubehas unveiled its advertising earnings for 2024, revealing that it made a stunning $36 billion USD. It was a record-breaking year for the company, and one thatYouTubewill surely want to repeat or surpass in 2025.
According to YouTube parent company Alphabet’slatest earnings release(viaStreamtvinsider), YouTube raked in a staggering $36.2 billion USD over the course of 2024, purely from ad sales. Of that $32 billion, $10.473 billion was generated between October to December alone, marking the first time that YouTube has earned more than $10 billion in a single quarter from advertising. Exact metrics for earnings fromYouTube Premium subscriptionsand YouTube TV weren’t included, meaning the company made additional profit on top of the huge ads number.
Given the new record set by YouTube’s fourth quarter, as well as its overall numbers produced, it seems like the company’s attempt to crack down on ad blockers may be having the intended effect. YouTube has been gradually chipping away at ad blockers, with users reporting in 2024 that they began to receive messages telling them that ad blockers violate the platform’s terms of service and must be disabled in order to continue watching videos. While some users are still hunting for workarounds, the easiest solution is to.
